Privacy policy

1) Introduction

This privacy policy explains the ways in which we process your personal data. ‘Personal data’ is defined as all information about an identified or identifiable natural person. In addition, this policy contains information about your privacy rights and our obligations. The privacy policy is divided into the following sections:

Introduction
What personal data do we process, for what purposes and on what basis do we do this?
With whom can we share your personal data?
How long do we store your personal data?
How do we protect your personal data?
What are your privacy rights and how can you exercise them?
Where can you go if you have a complaint or question about the processing of your personal data?

We reserve the right to change this privacy policy. The most recent version of this privacy policy is available on our website. If there are substantial changes that could significantly affect one or more data subjects, we strive to inform these data subjects directly.

In the performance of our activities we may process personal data. On the basis of applicable data protection legislation – in particular the General Data Protection Regulation (GDPR) – we qualify as controller.

2) What personal data do we process, for what purposes and on what basis do we do this?

Depending on the relationship you have with us, we may process certain personal data.

If you are a business client, please refer to section 2.1 of this privacy policy.
If you have ordered a product in our webshop, please refer to section 2.2 of this privacy policy.
If you have purchased a product in one of our physical stores, please refer to section 2.3 of this privacy policy.
If you want to apply for a job or have applied for a job with us, please refer to section 2.4 of this privacy policy.
If you attend one of our events, please refer to section 2.5 of this privacy policy.
If you visit one of our locations, please refer to section 2.6 of this privacy policy.
If you visit our website, please refer to section 2.7 of this privacy policy.
If you email or otherwise contact us, please refer to section 2.8 of this privacy policy.

In these sections we also always indicate why we process these personal data (“purposes”) and on what legal basis we base this. We process your personal data on the basis of one or more of the following legal bases:

when this is necessary for the performance of an agreement to which you are a party or to perform pre-contractual steps at your request;
when this is necessary to comply with a legal obligation;
when this is necessary to protect our legitimate interests or the interests of a third party;
with your consent.

When we process your personal data on the basis of your consent, we will request it separately. You can always withdraw your consent (see also below in section 6. “What are your privacy rights and how can you exercise them?”). We would like to point out that withdrawing your consent does not affect the lawfulness of the processing of your personal data before the withdrawal of your consent.

When processing is based on the basis of ‘legitimate interest’, this interest is briefly explained. If you have specific questions about this, you can always contact us.

2.1) You are a (business) client

In the context of starting a business relationship and entering into an agreement, we may process the following personal data that we collect directly from you or from public sources (such as the Trade Register and the Chamber of Commerce):

initials, first and last name, title, gender, signature, address details;
other contact details, such as telephone number, email address and fax number;
payment details (including the bank account number), company details, details of the legal representative, details of the Ultimate Beneficial Owner, certain details regarding an identity document, position, extracts from registers (public or not), VAT registration, order information.

Below we indicate for which purposes we process these personal data, with the associated legal bases (a to d as described above):

to be able to register you, to identify you and to check whether you are authorized to represent our customer (a, b, c: the importance of being able to offer and provide or purchase services);
to be able to draw up and conclude agreements with you (a, b, c: the importance of being able to offer and provide or purchase services);
to be able to provide or purchase the agreed services to you (a, b, c: the importance of being able to offer and provide or purchase services);
to be able to keep a correct administration (a, b, c: the importance of keeping correct administration);
for billing and payment purposes, including the collection of claims; (a, b, c: the importance of being able to keep correct administration and to make / collect payments);
for the performance of audits and internal controls (a, b, c: the importance of keeping a correct administration);
to keep in touch and communicate with you (a, b, c: the importance of bringing our services to the attention of existing customers, d);
to send you our newsletters and to keep you informed about offers (a, b, c: the importance of bringing our services to the attention of existing customers, d);
to deal with any complaints and disputes, including assessing our legal position, defending it and exercising our rights (a, b and c: to defend rights, to maintain and improve existing relationships through proper complaints handling, to improve the quality of the service);
to comply with our legal obligations (b, c: the importance of being able to comply with these legal obligations).

2.2) You have ordered a product in our webshop

When you order a product in our webshop, we may process the following personal data that you provide to us:

initials, first and last name, title, gender, address details;
other contact details, such as telephone number, e-mail address and fax number;
payment details (including bank account number), order information.